The Self-Employed Women’s Association is a movement, rather than a program. Founded in 1972 in Ahmedabad, Gujarat,
SEWA is both a trade union of poor women who earn their livelihoods in the informal economy. These are women who earn a living through their own labor or small businesses. They are the unprotected labor force of our country. Constituting 93% of the labor force, these are workers.
Benefits of SEWA Radio for a rural audience
The cost issue. Radios are cheaper than televisions.
The mobility issue. Radio can be listened to while working and moving, if necessary. And women laborers generally work for the majority of their day. So the broadcasting of entertaining and informational programming would become both an invaluable outlet for us to communicate as well as provide an invaluable medium for them to listen.
The population issue. To reach hundreds of thousands of members within rural communities, no other form of communication is quite as effective as radio.
The sustainability issue. For sustainability within SEWA, radio production is simpler and less expensive as compared to video production.
The cooperation issue. The richness of oral tradition in India is flourishing. SEWA Radio has available to them local talents and skills from no where else but their very own listener base. This would bring SEWA’s focus on women’s empowerment to a full circle.
SEWA Academy- Rudi no Radio
"Krishna Bhuvan", Nr. Hariharanand Ashram, Opp. Town Hall, Ellisbridge, Ahmedabad - 380006. INDIA.
Phone: +91-79-26577115, 26580474 Fax: +91-79-26587708
